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Mass Customization, Customer Co-Creation & Open Innovation
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Frank Piller: keynote presentations on mass customization and open innovation

Co-creating value by integrating customers with mass customization and open innovation strategies is a fascinating topic for conferences and workshops on corporate strategy, innovation, marketing, and relationship management. All presentations are highly interactive and engage the participants in a joint learning process

During the last years, I have given more than 150 keynotes, presentations, corporate lectures and executive trainings on mass customization and open innovation. Please contact me for a full list of presentations.

Contact me for more information and a customized arrangement meeting your requirements and budget. I am also glad to connect you with other speakers from industry, mass customization companies, and academia who are experts in specific areas of the field.

Ideas and topics for future presentations:

Cracking the Code of Mass Customization: A review of what we know about mass customization and personalization and which future trends will shape these strategies. Based on our MIT Sloan Management Review Paper.

Navigating the long tail: Four strategies to navigate successfully in long tail markets.

Open Innovation: Improving Productivity in New Product Development by Utilizing the Firm's Periphery for Innovation

Crowdsourcing & Co-Creation with Customers: How users & customers are becoming empowered, taking over activities which used be seen in the domain of suppliers and retailers, and how you can profit from this trend

Success Factors of Configuration Systems: What are the factors you have to take care about when implementing a configuration system for high variety or customized production.

Customized talks and lectures: Based on my database of more than 300 in-depth case studies on mass customization and open innovation, I am glad to create a customized presentation for your event, industry and company. Please contact me for further information.

Speaker Bio and personal information.

Recent selected press coverage of Frank Piller's work can be found here..Some of the press & blog coverage of Frank Piller's co-authored new book [c]

Selection of recent presentations [Head for latest events and seminars]

Cracking the Code of Mass Customization. Keynote on the MCPC 2009 Conference. Helsinki, Finland: University of Art & Design. 6 October 2009.

Open Innovation: Increasing efficiency and effectiveness of the innovation process. Opening keynote of the Siemens Innovators Meeting, München, 14 September 2009.

The Future of Open Innovation. Opening Keynote Presentation at the ISPIM 2009 Conference, 21-24 June 2009, Vienna, 22. June 2009.

Complexity as an innovation driver: harnessing mass customization. Presentation at the A.T. Kearney European Best Innovator Club Meeting, Berlin 19 June 2009.

Customer Co-Creation: Innovation with customers. Keynote on the Frontend Innovation (FEI) Europe Conference, Monaco, 26-28 Jan 2009.

The Spirit of Open Innovation, Opening Keynote at the Innovation Leadership Summit, RWTH Aachen University, June 2008.

Open Innovation: Improving NPD Productivity by Utilizing the Firm's Periphery for Innovation, Keynote at the annual innovation conference of the Deutschen Physikalischen Gesellschaft, Bad Honnef, 3 Dez 2007.

Navigating Long Tail Markets by Utilizing the Firm's Periphery for Innovation, Opening Keynote, Annual Alumni Meeting of the Institut für Marketing und strategisches Management, Universität Innsbruck, 24. Nov. 2007.

Link: From Customer Relationship Management to Interactive Value Creation, 6th German Design Conference: Acceleration and Design, Berlin, 25 Oct 2007.

Link: Make it your product: The present and future of mass customization (with Anrdej Kupetz), Zollverein School of Management, Essen, 27 Sept 2007.

Mass Customization: Strategies for Responsive Supply Chains in the Customer-Centric Enterprise, Opening Keynote of the Vlerick Leuven Gent Management School, 2007 Supply Chain Conference of the Operations & Technology Management Center, Leuven, 1 June 2007.

Link: How to profit from mass customization and personal design? ISPO Volvo Design Forum 2007, Munich: ispo trade show, 3. Feb. 2007.

Interactive Value Creation: Problem Solving by Users & Customers. Guest Lecture in the MBA Programm of Instituto Impresa (IE), Madrid, 2 November 2006.

Mass Customization & Open Innovation: Strategies to Co-Create Value between Users and Manufacturers, Opening Keynote of the International Conference of the i-Fashion initiative, on Invitation of the Ministry of Commerce & Industry, Seoul, South Korea, 16 October 2006.

The Future of Mass Production, Mass Customization, and Open Innovation. Opening Keynote of the Annual Forum of the Finish Institute of Mass Customization & Personalization (FIMCP), Tampere University of Technology, Finland, 24. Sept. 2006.

Creating Value between Companies and Customers: Opportunities and Challenges for Taiwanese Enterprises, Opening Keynote, Taiwan Ministry of Economy & Research, Taiwan ERIP Conference 2006, Taipei, 20 June 2006.

Collective customer commitment: A new way to reduce the new product development risk, invited presentation for the Track on New Product Development as part of the POMS 2006 Annual Conference of the Production & Operations Management Society, Boston, 29 April 2006.

Mass Customization and Open Innovation: Strategies for the Construction Industry, Closing Keynote Innovation auf der Veranstaltung "Innovation in Construction" des Building Lab DK, Stiftung Bygherre, Kopenhagen, 22 March 2006.


RWTH Aachen Technology & Innovation Management Group, Lehrstuhl TIM, Kackertstrasse 15-17, 52072 Aachen, Germany
Tel +49 241 809 3577

MIT Smart Customization Group, MIT Design Lab, attn: Betty Lou McClanahan, MIT Media Laboratory, 20 Ames Street, Room E15-228, Cambridge, MA 02142-1308, USA
Tel +1 617 326-3748

my webinars on mass custmization

Webinar Downloads: Listen to my most recent presentations here (1) Executive briefing on mass customization. (2) A trend report on user co-creation and user manufacturing.

Some selected feedback on Frank Piller's talks and workshops

"Just to say a big thank you for your excellent speech at the ISPIM conference – you were the best keynote line up we have ever had."

"It was a GREAT seminar. My head is still spinning! (In a good way!). As a colleague once said, "I know a seminar is good if it changes the pattern of the neurons in my brain!" This seminar definitely met that criterion for me!"

"Your presentation was by far the most engaging."

"You really hit the nail's head there. Thanks again for your truly remarkable speech!"

"We extremely enjoyed meeting you and appreciated the opportunity to discuss Mass Customizations. We definitely learnt a lot and your guidance and challenges were very helpful."

"Frank, thank you so much for presentation. I have had lots of great feedback on your topic and style."

"Thoroughly enjoyed this session from start to finish … the entire session was extremely thought provoking."


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