Conference on Mass Customization & Personalization (MCPC) is the primary
event in this domain. Bridging between academic research and management practice,
the conference provides an interactive platform to learn about mass customization
strategies and to discuss the latest technologies and enablers. In Oct 2007, the conference started at the MIT in Boston with an interdisciplinary focus on the
new advancements in the field. The second part at HEC Business School in Montreal addressed in the form of a business seminar opportunities to bring mass customization and personalization to retail.
7-10, 2007 Innovation and Research Conference, MIT Cambridge/Boston
October 11-12, 2007 Business Seminar, HEC Montreal
Read the MCPC 2007 proceedings to learn what's viable now, what did not work in the past, and what's lurking just below the radar. Topics inlude co-design toolkits, mass customization trends and strategies, product design, virtual models, MCP communities, platform architectures, open innovation, MC supply chains, and much more. Order the MCPC 2007 Proceedings here.