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The
Customer Centric Enterprise Advances in Mass Customization and Personalization
edited by Mitchell M. Tseng and Frank T. Piller
Preface: All
yours Also, academic research and development of the theoretical and managerial aspects of mass customization and personalization is increasing rapidly. While an internet search of the term mass customization got about 350 results in 1995, nowadays there are more than 75,000 hits. According to a recent literature research, there are more than 2700 articles in English language published about the topic since the term was coined in 1989, about 60% of them within in the last two years. The 2001
World Congress on Mass Customization and Personalization wanted
to distinguish the buzz from the facts and to provide the first international,
multi-disciplinary and broad platform for exchange and sharing best
practices and innovative ideas in the field. The congress, jointly organized
by the Advanced Manufacturing Institute and the Department of Industrial
Engineering and Engineering Management (IEEM) of the Hong Kong University
of Science and Technology (HKUST) and the Department of General and
Industrial Management of the Technsiche Univesität München
(TUM), was held at the HKUST in October 2001. As Co-Chairs of the conference,
we were very pleased by the enormous feedback on our call for papers
and the participations of the conference. Scholars from various academic
disciplines, corporate executives from all over the world and other
interested audience discussed the many faces of mass customization and
personalization intensively and with much personal involvement. The objective of this book is to share the results from the conference with a larger audience. We selected 29 papers from the original conference proceedings of more than 70 papers [1]. Selection of the papers was based first of all on the rankings of the reviewers' evaluation. In addition, we tried to select papers discussing specific topics or papers that provide a perspective on the broad scope of contemporary mass customization research and applications. After the selections and based on the discussion in the conference, authors were invited to revise, extend and update their original conference contribution. The idea of the book is to give the reader an introduction into the field, to show the scope of mass customization research, and to present recent research findings and the state of the art in selected perspectives of this subject. We hope that our selection may fit your personal interests.
Acknowledgments
We gratefully acknowledge
the support by many scholars and practitioners in our field which contributed
both to the World Congress on Mass Customization and Personalization
and this book: Prof. Claudio Roberto Boer (National Research Council
Italy ITIA), Prof. Hans-Jörg Bullinger (Fraunhofer Gesellschaft),
Ing. Sergio Dulio (National Research Council Italy ITIA), Dr. Ravindra
S. Goonetilleke (The Hong Kong University of Science & Technology),
Prof. Jochen Gros (Academy of Art & Design Offenbach), Mr. Poul
Kyvsgaard Hansen (Aallborg University), Prof. Martin G. Helander (Nanyang
Technological University), Dr. Roger Jianxin Jiao (Nanyang Technological
University Singapore), Prof. Halimahtun M. Khalid (Universiti Malaysia
Sarawak), Mrs. Eva Kuehn (form:format Berlin), Dr. Bart MacCarthy (University
of Nottingham), Prof. Farokh Mistree (Georgia Institute of Technology),
Prof. Ralf Reichwald (Technische Universitaet Muenchen), Mr. Falk-Hayo
Sanders (MSR Consulting Group), Mr. Ralf Seelmann-Eggebert (Fraunhofer
Institute IFF Magdeburg), Prof. Nam P. Suh (MIT) and Mr. Peter Tredwin
(Independent Consultant). To finish this book, we got great help by our colleagues and teams in Hong Kong and Munich. At The Hong Kong University of Science and Technology, Ms. Rebecca Tsang and Ms. Sri Hartati Kurniawan contributed to editing this book. Same did Ms. Helen Burton, Ms. Silvia Meyer, and Mr. Joachim Wimmer at the TUM Business School of the Technische Universität München. The publishing of this book
was partly supported by a grant of the Deutsche Forschungsgemeinschaft
(DFG) within its National Research Cluster on Mass Customization (SFB
582, see www.sfb582.de) at the Technische Universität München,
Germany. We are also indebted to the Hong Kong Research Grant Council,
Innovation Commission of Hong Kong SAR Government and several industrial
grants including Rockwell Foundation, Esquel Enterprises Limited., Artesyn
Technologies Asia Pacific Limited, Yusan Industry Limited, Effect Group,
Honeywell Consumer Product Group and Sterling Products Limited. They
have generously provided not only financial supports, but also problem
context for us to address the broad issues of customer centric enterprises. Finally we thank Dr. Werner
Müller, Publishing Director at Springer, and his team for their
patience with the editors and for helping to get this book in print.
Mitchell M. Tseng and
Frank T. Piller [1]Tseng, M.M. and Piller, F.T. (Eds.): Proceedings of the 2001 World Congress on Mass Customization & Personalization, Hong Kong University of Science and Technology, Hong Kong 2001 (available on CD-ROM at ami.ust.hk/MC01/MCPC.htm) |
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www.mass-customization.de/cce
-- (c) Copyright 2003 by Tseng and Piller
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