The Customer
Centric Enterprise
Advances in Mass Customization
and Personalization
Mitchell M.
Tseng and Frank T. Piller (Editors)
Contact to the
Editors
Prof. Mitchell
M. Tseng, Ph.D.
The Hong Kong University of Science & Technology
Department of Industrial Engineering & Engineering Management,
Clear Water Bay, Kowloon, Hong Kong
E-Mail: tseng@ust.hk http://iesu5.ust.hk/
Dr. Frank
T. Piller
Technische Universität München
TUM Business School, Lst. AIB
Leopoldstraße 139, 80804 Munich, Germany
E-Mail: piller@ws.tum.de http://www.mass-customization.de