6 User Modeling and Personalization
Experiences in
German industry and public administration
Thomas Franke and Peter Mertens
Bavarian Information Systems Research Network (FORWIN), University of
Erlangen-Nuremberg, Germany
Whereas the theoretical
foundations of user modeling and personalization techniques have been
the subject matter of many works for several years, their practical implementation
in IS has been neglected for a long time. In order to change this, we
developed a couple of computer-assisted information, consulting, decision
support and offering systems in our research institute in cooperation
with German firms and public administration. A guideline in all of our
works is to pragmatically individualize the dialogue between man and machine
by user modeling. The operational area of the experiments that will be
outlined below ranges from personalized management information systems
(MIS) to training and advising systems. One particular experiment will
be considered in some detail. This is an online tourism and spare time
advising system; it stores information about the user's cultural and leisure
interests and generates individualized city tours or activity programs
for longer stays. In order to do so, it uses content based as well as
social filtering
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