25 Towards the Extended User Oriented Shoe Enterprise
Enabling information technologies for process management of mass customization
using the example of the footwear industry
Hans-Jörg
Bullinger, Frank Wagner, Mehmet Kürümlüoglu and Andreas
Bröcker
Fraunhofer-Institute for Industrial Engineering (IAO), Stuttgart, Germany
Transformation from mass produced
goods to mass customized ones is challenging but in some branches inescapable.
Such a radical change in nature of production forces a complete revision
of the processes and IT-systems that support the various phases of the
product life cycle. EUROShoE is the first project putting this change
into practice for the European shoe industry. The definition and the modeling
of the mechanisms for an Extended Mass Customizing Enterprise (marketing,
sales, logistic, production, administration, etc.) play a central role
to redefine the processes involved in the product life cycles (design,
production, distribution, and dismissal). Here the transformation from
manufacturing of mass produced shoes to production of customized (customer
oriented) ones, requires a thorough revision of the processes. In connection
to the new processes of the Extended User Oriented Shoe Enterprise, (new)
appropriate IT-systems have to be selected and implemented. With this
in mind, the chapter describes the demands of a transition from mass production
towards mass customization.
|
