24 A Framework for Selecting a Best-Fit Mass Customization Strategy
The MC Data Acquisition Framework approach
Claudia
Mchunu, Aruna de Alwis and Janet Efstathiou
Manufacturing Systems Group, University of Oxford, United Kingdom
This chapter presents a methodology
for characterizing a manufacturing enterprise's mass customization (MC)
capability. The methodology is essentially a case study that emphasizes
the collection and analysis of quantitative as well as qualitative data.
A key component of the methodology is the use of a field workbook to collect
triangulated data. The application of this tool to the case of a durable
consumer goods manufacturer is critically reviewed. This analysis gives
rise to three additional tools that are separate, but complementary to
the original field workbook. One of these tools, the MC Data Acquisition
Framework is described in detail. It is a dedicated data collection tool,
which improves upon the effectiveness of the original field workbook.
The other proposed tools, the MC Focused Site Tour and the MC Competency
Profile are briefly outlined. These tools form a framework that aids the
selection of an optimal mass customization strategy.
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