Mitchell M. Tseng and Frank T. Piller

23    Modularization in Danish Industry

Poul Kyvsgaard Hansen1, Thomas Jensen2 and Niels Henrik Mortensen3
1 Department of Production, Aalborg University, Aalborg, Denmark
2 Danish Technological Institute, Center for Production, Taastrup, Denmark
3 Department of Control and Engineering, Technical University of Denmark, Lyngby, Denmark

There are many pre-requisitions to make a mass customization strategy efficient. Speaking about the product dimension modularization seems to be an essential factor. However, though many companies have gained experience there is still a significant confusion about managing the modularization effort. In general, the phenomenon of modularization is not well known. The cause-effect relationships related to modularization are complex and comprehensive. Though a number of research works has contributed to the study of the phenomenon of modularization it is far from clarified. Recognizing the need for further empirical research, we formulate a research framework with the purpose of uncovering the current state in Danish industry and to identify tentative managerial implications.