The Customer Centric Enterprise: Advances in Mass Customization and Personalization

Mitchell M. Tseng and Frank T. Piller

11      Case-Based Reasoning 

Rapid cost estimation of mass-customized products

Naken Wongvasu, Sagar V. Kamarthi and Ibrahim Zeid
Department of Mechanical, Industrial, and Manufacturing Engineering, Northeastern
University, Boston, MA, USA

The ability to generate a quick and accurate quotation brings a significant advantage to mass-customized production companies. Cost estimation is essentially a process that attempts to predict the final cost of a product, even though not all of the manufacturing parameters and conditions are known when the cost estimation is prepared. This chapter presents a case-based reasoning methodology for rapid and accurate estimation of cost of mass-customized products. Unlike existing parametric cost estimation techniques that compute an estimate based on a mathematical relationship between product specification and cost, this approach uses case-based reasoning to model the relationship between product configuration, resources requirement, and costs. Empirical results show that this approach produces reasonably accurate quotes. Thus, we contend that case-based reasoning approach hold a good promise for providing rapid and effective response to customers' request for quotation.

  Springer 2003
ca. 535 p. 168 illus.
ISBN 3-540-02492-1
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