Mitchell M. Tseng and Frank T. Piller
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The
Customer Centric Enterprise: Advances in Mass Customization and Personalization
Mitchell M. Tseng and Frank T. Piller |
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The
Customer Centric An integrative overview on this book Mitchell M. Tseng1 and Frank Piller 1 Department of Industrial Engineering & Engineering Management, 2 TUM Business School, Department of General and Industrial Management, Technische Universitaet Muenchen, Tseng a Enterprises in all branches of industry are becoming more customer centric. The increasing interest and effort of business practices heading towards mass customization and personalization is met by an intensified and ongoing study of these approaches in research and academia. Though the oxymoron ‘mass customization’ was coined in the mid 1980’s, research has started to pick up pace only in recent years. The number of papers published on mass customization and personalization has increased threefold in the last decade. With this in mind, the intention of this book is not only to discuss the state of the art of methods and approaches of more customer centric manufacturing, but also to show the obstacles and challenges of mass customization, and to analyze its potentials and capabilities. To open the discussion, the first part of this book gives a brief introduction into mass customization and personalization as key strategies of customer centric enterprises. Tseng and Piller comment on their understanding of both terms and illustrate the levels of a mass customization system from a generic perspective. Chapter 1 also presents a framework of the flow of activities in an extended mass customization system and integrates mass customization in the larger framework of supply chain management. |
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Springer
2003 ca. 535 p. 168 illus. ISBN 3-540-02492-1 |
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